When one looks at a business woman like Lori Senecal, they are going to see a lot of irony compared to what they are used to. One thing that people have become conditioned to look for in a leader is someone who is outspoken and is always very energetic. In other words, a leader, especially in the advertising industry, is going to command the attention of the audience. He is also going to be very eloquent and speak with a lot of power behind his words. With Lori Senecal, things are a little different. While she is still a powerful business woman, she is still someone who is a little unlike the stereotype of a leader.
This begs the question as to how this soft spoken leader managed to land her position in not only the latest job, CP+B. In order for one to look at how she has managed to hold her own as a leader, one must look no further than her work ethic. Lori Senecal is someone who has decided that she rather lead by example than just by words. She is very works oriented and will not put up with any nonsense. This is one of the reasons that the companies that she has taken over have gone through a lot of changes.
Lori is also someone who is very global minded. She thinks about advertising companies with not only how they can affect the community, but also how they can affect the world. She has always wanted to have a global reach with her advertising. This is one of the reasons that she has taken over the training of the workers so that they can be more efficient in what they are doing for their clients.Lori Senecal has always been someone who was more comfortable behind the scenes. At the same time, she has learned that being comfortable is not the best way to grow. She has spoken at various events and talked about her career and her companies while she was being interviewed. She has become very secure in who she is as a person.