When Whitney Wolfe started brainstorming about how she would change cyberbullying online there would be a brand new platform that stood out for her. She wanted to take a first-hand approach to tackling what women were going through. She wanted to create a feminist movement where women would have their own social network. This app that she had in her mind would be called Mercy. This would be her departure from dating apps altogether after she won her lawsuit with Tinder.
This was an ideal that she had in mind, but the dating world would call her back, and she would go another round with a completely new dating app, but something would change this time around. Instead of working with someone else and starting another partnership Whitney Wolfe would harnessed her vice president marketing skills that she picked up in her previous job as co-founder of Tinder and explored the possibility of creating her very own dating app.
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This time Whitney Wolfe let her creativity shine through. She would create a colorful app that would have a logo that people could remember. When she created Bumble and made connections to a hive and a buzzing of bees analogy that would hit home with singles. People would take interest in this immediately. It would become one of the hottest things around for the millennial generation, and Whitney Wolfe would find herself back in the spotlight again.
The spotlight appears to be the place where Wolfe is finding the most comfort. There was a spotlight on Whitney Wolfe by a number of magazines when she posted pics of the Oscar de la Renta dress that she would wear for her wedding. More pics would come from this union with Michael Herd off the Amalfi Coast for the reception, and this would also give Wolfe another spotlight moment in 2017.
By the time that 2018 rolled around Wolfe would be practically bathing in a spotlight as she opened the creative minds of the rest of her predominantly female staff. Bumble Bizz and Bumble BFF would be the elements that would result from the brainstorming sessions that would occur inside this Austin headquarters.
Wolfe would prove herself to be the entrepreneur that could not be held down by sexual harassment. She has shown a triumphant spirit that has risen above what anyone may have thought she could do. This is groundbreaking app development for the dating community.
When I founded @Bumble, I didn't know what I was supposed to do. Just what I wanted to fix: the antiquated rules of dating. Thanks, @FitzTepper, for the story. > Whitney Wolfe Herd doesn’t care what she’s supposed to do https://t.co/hXeLSv0LdZ via @techcrunch
— Whitney Wolfe Herd (@WhitWolfeHerd) May 14, 2018