The RealReal Reeling in More Business With Beauty

The RealReal was founded in 2011 with the goal of becoming an online consignment store for women’s clothing. They have received enthusiastic funding exceeding 170 million dollars since then, and have expanded both their presence and their selection. They now have a few brick and mortar stores and carry jewelry and men’s wear. They also offer evaluation services and have in-house jewelry and gem experts for their clients.

The business started out with quite a simple vision, but has expanded phenomenally and experienced great success with each addition to the selection of products they offer. What started out as an online only company now has several successful physical locations, and has put out a few pop-up stores that generated lots of business from the immediate areas. Though they originally only offered women’s clothing they now also include men’s wear, jewelry, and bags. And in their latest addition and deviation from their original business model, the store that was formerly solely a consignment store will be adding a category of products that they will be selling brand new. Since some time around December the company has been testing out beauty products in its online and SoHo stores.

According to one of their executives, this is an attempt to complete the luxury buying experience for their customers. The experiment must have been successful, because they also plan to continue and invest more in this category in the future. This will be the first product that the RealReal will be offering new, but it will still be inline with their vision of making the luxury market sustainable because they are produced by makers who share their view on making luxury items more sustainable.

Including a sold-new beauty range may just be the first step in offering more items that are sold by companies directly to the RealReal. Julia Wainwright, founder and CEO of the company hints that there may soon be more brands that will be available new through the RealReal stores.

How Vijay Eswaran Sees Multilevel Marketing And Helping Others Through It

Vijay Eswaran has been a major multilevel marketing executive for about 20 years and one belief he’s held to throughout his entire career is that he needs to work selflessly and help others succeed in order to succeed himself. It’s one reason he founded his company QI Group Ltd. and its main sales company QNET. The company generates most of its sales through e-commerce, but all products are sold through independent business owners who build their own customer relationships, and can even encourage those customers to sell QNET products. Thousands of people over the years have come to benefit from Eswaran’s company, and he also uses his business platform as a chance to show people how his spiritual beliefs also guide his selflessness and promote tranquility in the workplace.

Vijay Eswaran comes from an Indian-Malaysian family and his father served Malaysia’s Ministry of Labor while his mother taught at a local school in Kuala Lumpur. Eswaran earned acceptance to the London School of Economics and graduated with a degree in socioeconomics. For several years he took up work in cab driving, construction, grape vineyard harvesting and marketing consulting until he was introduced to multilevel marketing based businesses and realized it might be the catalyst to help Asia’s economies. His friend Joseph Bismark had the same idea and together they began QI Group Ltd. in Hong Kong. In spite of hardships set before them, they were able to grow the company into locations all around the world and turn it into a billion-dollar company. Along with QNET, QI Group also is the parent to QI Asset Management, QI Lifestyle, Quex Courier and QI University which is currently undergoing a transformation into QI City.

Vijay Eswaran also has given back to the Asian community through RYTHM Foundation, a humanitarian and environmental support organization whose acronym means “raise yourself to help mankind.” He has been mentioned in Forbes Asia several times including in their 2011 “Heroes of Philanthropy” section and in the 2013 Top 50 Richest list. In 2012 he was given the New Global Indian award and in 2015 he was an honorary speaker at the World Economic Forum in Davos. He is also a bestselling author of “In The Sphere Of Silence” and “18 Stepping Stones.”

The Epic Rise of Lori Senecal into a Global Business Figure

When Lori Senecal joined Crispin Porter + Bogusky in 2015, she was tasked with overseeing the global growth and expansion of CP + B. Since then, she has made tremendous success in the company. She appeared on the 2017 list of the Most Creative People in Business. Her influence in the business world is as a result of the compelling success as a global CEO. Let’s look at some of her milestone achievements before joining CP + B.

 

 

Who is Lori Senecal?

 

 

 

It is not hard to see why Lori maintains sharp leadership, marketing, and advertising skills. She attended the prestigious McGill University to study a bachelor degree in commerce, with specialization in Marketing and Finance. She immediately developed a sense of creativity and digital innovation, which would propel her to highest roles of business administration and management.

 

 

 

Her recent awards were in 2017, where she appeared among the Top 100 Leaders in Media, Marketing, and Tech. On the same year, she featured on the Top 20 Women in Marketing List and the list of Fast Company Most Creative people in business. See, interview.net.

 

 

 

 

Career Prior to Joining CP + B

 

 

 

With about two decades of business experience, Senecal started her career at McCann Erickson, a New York-based company, as a co-founder. She would later assume the presidency role of the company in July 2007.

 

 

 

She also worked as the Global Chief Innovation Officer at the McCann Worldgroup from 2006 to 2007, the same time she started her role as President of McCann Erickson, NY.

 

 

 

Among her most prominent positions was at the Kirshenbaum Bond Senecal + partners. The company had been operating for 22 years under the name Kirshenbaum Bond & Partners. Her entry saw the company rebrand to Kirshenbaum Bond Senecal and Partners. Doubling up as a CEO and partner, she was in charge of overseeing the company’s $700 million empire.

 

 

 

Her Role at CP + B

 

 

 

Lori is responsible for the company’s compelling growth. According to Bloomberg, from 2015, she has used her broad base of entrepreneurial and innovation skills to fuel the company’s growth. Indeed her global role has seen CP + B maintain a global appearance with ten international offices. The firm is still expected to continue growing under her leadership. Follow Lori on Twitter.

 

https://www.fastcompany.com/person/lori-senecal