Wendy Lewis wanted to start Jeunesse Global on an auspicious day, so she started it on September 9, 2009, with her husband and business partner, Randy Ray. They wanted to have the sequence of nines in the founding because nine symbolizes vitality, a key part of the Jeunesse Global mission. They wanted to create longevity for the consumers and their distributors. The company was created on a direct selling business model instead of the traditional retail stores that sell beauty products and health supplements. By using distributors to sell their products, they can create more than a billion dollars in annual sales, creating great profits for themselves and their distributors. They also ensure their distributors have all they need to succeed in network marketing because they have worked in network marketing themselves. Before beginning Jeunesse Global, the couple had a consulting firm that provided the backend services to many different network marketing companies. After learning the tools of the trade, they have been able to pass on their hard-won knowledge to their distributors.
They also wanted to create the best anti-aging products on the market, so they developed their patented Youth Enhancement System. The Y.E.S. system was designed to keep their customers looking as young as they feel and their skincare lines were developed to help keep them looking younger than they are. One of their famous skincare lines that the customers adore is the Luminesce line.
The Luminesce line was designed with APT-200, a formula containing more than 200 different human growth factors. The stem cells are made from adult human adipose stem cells, which have greater efficacy than plant-derived stem cells. This is the power behind the Luminesce skincare system and creates results within a month. The APT-200 encourages the cells to produce better skin cells with more elastin and collagen. These proteins create a firmer skin tone and an even complexion. By repairing and rejuvenating the skin cells, the Luminesce line reveals a more youthful face for all of the users. The Cellular Rejuvenation Serum contains the highest concentration of APT-200 and each use only requires one to two pumps.