2 Ways Eucatex Green Products Improve Indoor Air Quality

Most of us feel safer indoors, right? We hear so much about environmental pollution, and our first thought is outside air, but what about indoor air quality. From our first inhale to our last gasp, we’re continuously breathing, but our indoor air can harbor serious pollutants. In fact, federal scientists rank indoor air quality as a vital environmental problem. The CEO of the Eucatex Group is working to change that outcome.

“Indoor air pollution can cause eye and throat irritation in the long term, and respiratory problems even cancer over time,” says Flavio Maluf on his Twitter, CEO of the Eucatex Group. “The most vulnerable end up suffering the most,” adds Maluf in an article on Brazil’s chemical industry. Understanding and diminishing sources of indoor air pollutants can make a big improvement in the home’s overall health. To start, there are two easy ways to clean up your indoor air;

1. Install Eco-flooring

Buy products made from renewable raw materials. They are sustainable, and environmentally and socially responsible, not to mention healthier. You can also be socially responsible by paying attention to the proper disposal of your old floor coverings. Many carpets appear to provide a cozy and relaxing residential feel but may contain residues of pesticides and adhesives that are absorbed through the air or into the skin.

2. Use Low-VOC Paint

These paints contain very little or zero petrochemical resins. Low-voc paints are more durable than traditional options, and less harmful to human health. They contain minuscule levels of heavy metals and many contain an ingredient that absorbs volatile organic compounds keeping them contained.

Eucatex has helped change the rules of the game by developing products that help keep people and the planet safe. Flavio Maluf has been quoted as saying in finance articles, everyone needs to let go of the status quo and embrace products that keep the planet moving forward.

Flavio Maluf is not only an advocate for environmental sustainability, but also a community leader and architect of innovative vision. As chairman and CEO of the Eucatex Group, Flavio has diversified the company product line to include flooring, paints, doors, wall partitions, panels, and more. His commitment to Eucatex strong ecological traditions, plus a determination to keep his focus on customer-oriented values have shown him to be an effective leader for over a decade.

After earning his baccalaureate degree at Brazil’s FAAP, then complimenting his education with a year at New York University, Flavio returned to Brazil to learn the family business. His need for change led to the appointment as CEO of Eucatex in 2005, and his enthusiastic approach to dominating the eco-industry has become a quiet revolution for success.

Brazilian Banker Marcio Alaor Highlights The Country’s Most Prepared Cities For Business Growth


When people think of doing business in Brazil, they think of Rio de Janeiro and São Paulo. But Brazil is filled with important cities that offer advantages for new businesses. Some of the cities that aren’t mentioned by foreign companies that often are Porto Alegre, Belo Horizonte, Recife, Fortaleza, Campinas, Bahia, and Curitiba. Those cities along with Florianopolis and Victory dominate Brazil’s economic development surge.

Marcio Alaor, the Vice-President and Director of BMG Bank, recently told a group of investors that Endeavor, the organization that supports entrepreneurs, released an index of 32 of the most entrepreneurial cities in Brazil, and the cities mentioned above were at the top of the list. Alaor is a native of Belo Horizonte, so he has experienced the growth of that city first-hand.

When Marcio went to work for BMG bank, the bank was based in the state of Minas Gerais, which is where Belo Horizonte is located. But thanks to the incredible growth that BMG Bank has experience over the last 18 years, the bank moved to Sao Paulo in order to be closer to some of the businesses that support the bank. BMG Bank is a leader in the consignment credit industry thanks to Alaor’s dedication to the bank.

Alaor said the Endeavor index specifically mentions Florianopolis, Victory, São Paulo, Campinas, and Recife as the top five cities that offer businesses the infrastructure, regulatory environment, innovation thinking, access to capital markets, and entrepreneurial culture.

The best business city in Brazil is still São Paulo according to the Endeavor index. Alaor said São Paulo has more than 60 percent of all the venture capital investments in the country, but the city is not without challenges. The most important challenge is in the human capital arena. But the other top four cities have human capital in place, but there are always trade-offs that companies that set up businesses in those cities must adjust to like local taxes, the bureaucracy that may hinder foreign advancements and the location of the city.

One of the main advantages of a new business venture in one of the top cities is the economic downturn that has thrown Brazil into the worst recession since 1901. Most cities welcome outside investors and businesses in order to help the country pull out of the economic mess that is playing havoc with the budgets of cities all over the country, according to Mr. Alaor.