Women love shopping online for several reasons, and JustFab co-founder Adam Goldenberg understands this very well.
E-commerce has become a way of life for a lot of people. For one, online stores can feature a huge inventory of items with immediate availability at https://www.youtube.com/watch?v=wf2sndxN0js. Competitive pricing is another reason, because many shoppers will check online for a better deal than walking into the physical store itself. Also, there is social proof. Shoppers like reading customer reviews online before purchasing a product or service.
Adam Goldenberg and business partner Don Ressler founded JustFab, the California start-up in 2010, offering women trendy shoes, handbags, denim, sunglasses and jewelry at affordable prices on a monthly subscription basis. Becoming a VIP member means you save up to 30% off regular pricing and earn points towards free loyalty items. As a VIP, you receive 20% off your first outfit and free shipping.
Adam Goldenberg knows exactly what he’s doing when it comes to building and shaping a brand. He and Don Ressler might not be experts on peep-toe shoes, but Goldenberg and Ressler are brilliant at launching new companies in today’s competitive marketplace.
Adam Goldenberg was already out of the entrepreneurial gate at age 16, when he established Gamer’s Alliance Inc., an advertising network of gaming sites. The venture was later purchased in 1999 by Intermix Media, parent company of MySpace.
JustFab has been performing extremely well, and rumors are circulating that the company is on its way to go public. Todd Tappin was recently named as JustFab’s CFO, and he is an IPO expert.
JustFab is the flagship online shop with successful off-shoots Fab Kids, FL2 for men, ShoeDazzle and active wear shop Fabletics. Fabletics was also co-founded by actress Kate Hudson and is the retailer’s fastest-growing label. Under the big JustFab umbrella are 10 million global VIP members on entrepreneur.wiki.
As a subscription member, the JustFab VIP always decides to shop or not shop every month. If the VIP does not find anything she wants to purchase, all she is required to do is click on the “Skip the Month” button found in her personal boutique by the 5th of each month. That way she won’t be charged. A VIP member can “Skip” as many months as they want.
If a VIP does not “Skip the Month” by the 5th of each month, then her credit card will be charged $39.95 on the 6th for a member credit.