Goals of of the Whitney Wolfe Bumble BFF

Whitney Wolfe is the founder of dating app, Bumble. Bumble implements an approach that puts women in charge of dating cycle, unlike others where men command the dating process. Whitney is a graduate of Southern Methodist University. She has expanded the dating site to include other non-dating interactions among women. She has created the Bumble BFF app, which aims at bringing more interactions among women, allow them to meet up and form friendships. Currently, Whitney Wolfe is in the process of launching BumbleBizz in the US with the intention of targeting business people interactions.

Bumble BFF is similar to dating app Bumble but unlike Bumble this is strictly just friendships and not meeting dating partners. Just like Bumble, it allows you to swipe the options it selects for you. To install Bumble BFF you first download Bumble dating app and then switch to BFF mode. Bumble will first reveal your male dating matches but upon switching to BFF mode the male matches are replaced with female ones. Then, just like Bumble, you will swipe right to connect with the matches you like. The person on the other end will have the option to respond back with a swipe and after that, you will have 24hours to message the person. Failure to message within timeframe will lead to a disappearance of the match.

To avoid confusion between the two platforms while in action, the app will color code itself “yellow” when on the dating mode, and “green” while on the BFF mode. Whitney Wolfe created Bumble BFF due to public requests. Users wanted to be able to reach out to same sex friends the same they did while looking for male dating partners. Another reason was the demographic factor. Women who had moved to new locations wanted a way of creating new friends using the app. This prompted her to add extra features to existing Bumble BFF.

Apart from the public pressure, Whitney Wolfe too had gone through the same experiences in her life. After completing college. In a span of a few years, she had lived in six cities. All this time she was ever busy in her work obligations and hardly got time to establish meaningful friendships. She realized that Bumble BFF idea actually addressed her own problems.

Learn More: www.forbes.com/profile/whitney-wolfe/

Whitney Wolfe, app entrepeneur

Whitney Wolfe is the founder and Chief Executive Officer of Bumble. Bumble is a popular dating app. Bumble was launched in 2014 and currently has more then 11.5 million users. Recently Bumble opened a pop up meeting location in New York City. This new pop up location has a trendy “hive” decor and boasts a coffee car as well as a real bar. This is a comfortable dating place for daters to meet. In addition to choice beverages, the Bumble hive also sells various items such as shirts. The proceeds from these sales are donated to various charities. The New York based Bumble Hive is giving its pop up location a one month trial and will decide after that if they will extend their lease. Whitney Wolfe explained that she hopes the Hive normalizes the use of the Bumble app and people can see beyond the dating aspect of the app and use the Hive as a meeting place to dating aspect network, even for business endeavors.

Bumble is more then just a dating app and the Hive. Bumble has a net worth of more then $500 million. Bumble recently launched BumbleBizz and BumbleBFF. BumbleBizz is for networking with style business professionals. BumbleBFF is a friend finding app.

In addition to hear entrepreneurship with Bumble, Whitney Wolfe is also the co-founder of the famous dating app; Tinder. Whitney became the marketing vice president during the start up of Tinder and is credited for naming the popular app. In April of 2016 Bumble and Tinder were ranked respectively as the first and fourth most popular dating apps available. In 2017 Whitney Wolfe was named one of the most important women in tech under 30 by Elle.

Whitney Wolfe currently lives in Austin Texas. She was born in Salt Lake City, Utah. Whitney Wolfe majored in international studies at the Southern Methodist University. While in college Whitney created bamboo handbags and sold them to benefit areas that were effected by the BP oil spill. She gained popularity for her bags when celebrities such as Nicole Richie were photographed carrying them.