Fabletics, co-founded by Kate Hudson, is an athletic fashion line designed to encourage women everywhere to “live their passions,” as explained on their main website, fabletics.com.
In 2013, the founders of Fabletics, Don Ressler and Adam Goldenberg, teamed up with Kate Hudson because they saw that there was a gap in the athletic wear department for women. The line released in October of 2013 and was meant for women to wear in all aspects of their lives. Kate Hudson and Fabletics wants to inspire women that they can live life the way they want to and look good in something comfortable while doing it.
The best part about this Fabletics line is that it is everything you can look for in athletic clothing while be very affordable. When you go onto the Fabletics website, the first thing you do is take a style quiz. This will handpick outfits that they think matches your style and athleticism.
In a recent article in Marie Claire, Mehera Bonner discussed even more advantages of Fabletics. Just based of the article title, “Kate Hudson to the Lazy Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night,” she already points out that it will be easier to get dressed for a night out and be able to wear athletic clothes to do it. The article announces that Kate Hudson will be releasing a line of athleisure dresses. These dresses are said to be extremely comfortable. Some even have built in bras. This takes away the annoyance of not being able to walk in a dress, breathe in a dress or even wear an uncomfortable bra in a dress.
Kate Hudson also plans on releasing a line of swimsuits at the same time at http://www.fabletics.com/. These swimsuits are meant to be used in an athletic way, so women can go jogging on the beach without fear of any unwanted skin being exposed. It was also mentioned that Fabletics is going to stay away from high fashion because it would cost the general audience more money for the clothes, when the main goal of Fabletics is to inspire women to be more physically active in clothes they can afford.
A lot can be said for a celebrity that is not only visually attractive, but that has a soul warm enough to match those looks. Kate Hudson not only astounds people on the big screen, but maintains a presence in retail that is difficult to ignore. The spokeswoman for Fabletics is determined to improve the confidence of women across the globe–one perfect pair of leggings at a time.
In an interview with Elle Magazine, Hudson discussed the entire point of Fabletics, which is to allow women to have an affordable wardrobe that is also incredibly versatile. Essentially, if you can wear it in the gym, it is not a far reach to think about wearing it out to eat, either. Providing the magazine with information stating that she always enjoyed remaining active, the Glee dancer explained that an appreciation for exercise has allowed her to maintain her six-pack lined physique.
Read more: Talking About That Athleisure Life With the Very Cool, Very Lost Kate Hudson
In addition to remaining as active as you wish, Hudson also stressed the importance of remaining true to yourself as a person, and to never give in to the myths of diet and exercise. This mentality contributed to the overall Fabletics project as athleisure wear.
Improving not only the style of thousands of women but the confidence, Fabletics is the perfect attire for when you want to be comfortable yet remain fashionable. Sizes for every body type are accented with intriguing patterns, diverse and practical fabrics completed with plenty of support, and cuts that allow women to feel comfortable in their own ways, rather than what society demands of them. Each piece is crafted with the idea that a woman will be doing something active, so feeling unsupported or exposed is never an issue.
To finalize, Kate Hudson is a celebrity that influences people in the right way each day. Her dreams to educate women on how to balance life with athleticism are becoming true with each stitch of fabric; her ideas are serving a greater purpose and helping women, undoubtedly. Source: http://www.popsugar.com/fitness/Fabletics-Retail-Stores-Opening-38342683