Doe Deere has a skill in the world of business that emerged when she was only thirteen years old. During her first entrepreneurship endeavor, Doe Deere sold temporary tattoos to other girls at her school when she was thirteen years old. Explaining this teenage business experience to Guest of a Guest in an interview, Doe Deere said that she convinced her peers that temporary tattoos were acceptable to wear, and that they were actually pretty cool! Girls soon followed Doe Deere’s fashion statement of wearing temporary tattoos, as they purchased Doe’s business products. Although this childhood business experience was small and only sold throughout her school and neighborhood, it gave Doe Deere the opportunity to find that she was quite good at selling the products that she was interested in.
Following her dream for music, Doe Deere came to the United States of America when she was seventeen. Doe declared in an interview with Guest of a Guest that when she moved to America, she knew that she wanted to express her artistic side through music. Upon her arrival, Doe Deere joined a band. It was in this band that Doe Deere met the man who is now her husband. Their relationship not only consists of a marriage, but a business partnership as well, as they worked hard together in order to make Lime Crime come to life. Lime Crime gave Doe Deere another opportunity to popularize something unfamiliar, which may be the secret ingredient in Doe Deere’s success. Doe was able to find something unique that wasn’t easily found in the market of makeup. As a trendsetter, Doe was able to make statement makeup colors popular, creating a need for a product that wasn’t readily available…that is, until she created it herself.
Lime Crime is known for their bright shades that are one-of-a-kind. Consumers enjoy these pretty shades because the colors allow them to express themselves in a way that they haven’t before. Lime crime is also known for their cruelty-free promise on all of their beauty products, ensuring that no animals were harmed in the making of them. Importantly, Doe Deere’s company, Lime Crime, wishes to spread acceptance across society. Specifically, they want those who wear their products to feel comfortable in their own skin, as well as the makeup that they put on it. Uniqueness is something that we should all embrace, and Doe Deere fully agrees.
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