EOS Revolutionizes the lip balm industry

Lip balm has been had one look for years. You could recognize is as a simple skinny tube but today lip balm has taken a new style. EOS lip balms have made their way into an overly crowded market and dominated it. Today lip balm feels more like a treat then a treatment. EOS offers original flavors and is packed with natural conditioning oils shea butter, antioxidants, vitamins C & E. It is all part of the Evolution Of Smooth(EOS). Today EOS has grown to be a 250-million-dollar company. Today’s celebrities have even been spotted using the trending product.

Until recently, the business strategy of this company has remained a secret.EOS has finally exposed how their business became so successful. EOS is now the second leading brand in lip balm. Their products are now being sold by popular stores like Target, Walgreens and Walmart. Online merchants Lucky Vitamin and Ulta sell EOS products too. The reasoning behind not discussing their successful business strategy was that they were a small start-up company and just wanted to focus on creating and distributing the product. But now that they’ve grown, they are welcoming consumers to know more about their company.

Sanjiv Mehra Jonathan Teller and Craig Dubitsky formed a team. They noticed that lip balm has been basically the same over the past hundred years. They then set a research panel to distinguish what women wanted in a lip balm. The shape was decided on when they learned that women often complain of losing their lip balm in their purse. They also learned that women preferred the tubs but did not like touching the lip balm. Surprisingly, they discovered that women did not enjoy using lip balm, http://www.target.com/p/eos-organic-lip-balm-sphere-strawberry-sorbet/-/A-13731791,. To change this, they struggled to make their product engage all five senses. They created an all-natural alternative that was felt enjoyable to use and created some appealing new scents. This innovative company has changed the way women use lip balm.