Fabletics, co-founded by Kate Hudson, is an athletic fashion line designed to encourage women everywhere to “live their passions,” as explained on their main website, fabletics.com.
In 2013, the founders of Fabletics, Don Ressler and Adam Goldenberg, teamed up with Kate Hudson because they saw that there was a gap in the athletic wear department for women. The line released in October of 2013 and was meant for women to wear in all aspects of their lives. Kate Hudson and Fabletics wants to inspire women that they can live life the way they want to and look good in something comfortable while doing it.
The best part about this Fabletics line is that it is everything you can look for in athletic clothing while be very affordable. When you go onto the Fabletics website, the first thing you do is take a style quiz. This will handpick outfits that they think matches your style and athleticism.
In a recent article in Marie Claire, Mehera Bonner discussed even more advantages of Fabletics. Just based of the article title, “Kate Hudson to the Lazy Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night,” she already points out that it will be easier to get dressed for a night out and be able to wear athletic clothes to do it. The article announces that Kate Hudson will be releasing a line of athleisure dresses. These dresses are said to be extremely comfortable. Some even have built in bras. This takes away the annoyance of not being able to walk in a dress, breathe in a dress or even wear an uncomfortable bra in a dress.
Kate Hudson also plans on releasing a line of swimsuits at the same time at http://www.fabletics.com/. These swimsuits are meant to be used in an athletic way, so women can go jogging on the beach without fear of any unwanted skin being exposed. It was also mentioned that Fabletics is going to stay away from high fashion because it would cost the general audience more money for the clothes, when the main goal of Fabletics is to inspire women to be more physically active in clothes they can afford.