Goals of of the Whitney Wolfe Bumble BFF

Whitney Wolfe is the founder of dating app, Bumble. Bumble implements an approach that puts women in charge of dating cycle, unlike others where men command the dating process. Whitney is a graduate of Southern Methodist University. She has expanded the dating site to include other non-dating interactions among women. She has created the Bumble BFF app, which aims at bringing more interactions among women, allow them to meet up and form friendships. Currently, Whitney Wolfe is in the process of launching BumbleBizz in the US with the intention of targeting business people interactions.

Bumble BFF is similar to dating app Bumble but unlike Bumble this is strictly just friendships and not meeting dating partners. Just like Bumble, it allows you to swipe the options it selects for you. To install Bumble BFF you first download Bumble dating app and then switch to BFF mode. Bumble will first reveal your male dating matches but upon switching to BFF mode the male matches are replaced with female ones. Then, just like Bumble, you will swipe right to connect with the matches you like. The person on the other end will have the option to respond back with a swipe and after that, you will have 24hours to message the person. Failure to message within timeframe will lead to a disappearance of the match.

To avoid confusion between the two platforms while in action, the app will color code itself “yellow” when on the dating mode, and “green” while on the BFF mode. Whitney Wolfe created Bumble BFF due to public requests. Users wanted to be able to reach out to same sex friends the same they did while looking for male dating partners. Another reason was the demographic factor. Women who had moved to new locations wanted a way of creating new friends using the app. This prompted her to add extra features to existing Bumble BFF.

Apart from the public pressure, Whitney Wolfe too had gone through the same experiences in her life. After completing college. In a span of a few years, she had lived in six cities. All this time she was ever busy in her work obligations and hardly got time to establish meaningful friendships. She realized that Bumble BFF idea actually addressed her own problems.

Learn More: www.forbes.com/profile/whitney-wolfe/