How Evolution of Smooth grew so fast

For many years anyone looking to buy chapstick products would have to look for a plain white tube of ingredients with an “original” flavor. There were not a lot of options for other flavors.

When the product first game out it was marketed as a unisex product. It was supposed to be like toothpaste and shampoo. Something that everyone would use. However after more research the product was preferred by women much more than it was by men.

Now years after creation, EOS lip balm spheres are appearing in just about every retail store. The first store the company appeared in was Walgreens after a email employee really enjoyed the product. Beauty editors are really enjoying better tasting fruit flavors such as honeydew and grapefruit. See, Many popular actresses and singers such as Christina Aguilera and Kim Kardashian are carrying around the EOS products in their bags.

EOS is the appreciated version of the companies real name Evolution of Smooth. The company gets a lot of exposure from many different publication companies. The owners of company decided to stay quiet about their business the first few years of selling. Fast Company has confirmed that EOS has grown to be worth over $200 million. They are now the most purchased lip balm after Burt’s Bees. Burt’s Bees is leading only because they have existed longer.

EOS products are a hit throughout the beauty selection of retail stores which includes Ulta and Target. They have been selling millions of products week-to-week. It is estimated that the company will be valued at several billion dollars over the next five few years.

Mehra, founder of EOS, spent several years keeping track of boxing items for companies for soft drink companies and Unilever. Mehra and his two business partners have talked about how there is a lot to improve on in the lip balm market.