No Deal, No Problem on Shark Tank for Online Reputation Company

In 2010, Syracuse University students Patrick Ambron, Pete Kistler, and Evan Watson started BrandYourself, a reputation management company, to help others manage and optimize Google search results. The company was developed after Kistler found out that employers found a prisoner with the same name as him on Google search, saysAngela Barbuti on Heavy News, March 20, 2015. Kistler had a hard time being hired, so he asked Ambron for help because he knew that Ambron had Search Engine Optimization (SEO) experience.

Overall, the company’s mission is to provide clients with positive results when others search about them online, says Ambron to Barbuti. The software program that was developed eliminates any negativity against someone when others search online. And, the software product is free, says Ambron to Barbuti. However, the company’s package cost $100 a year, which allows clients to manage more than three of their sites online. Additionally, BrandYourself package allows clients to know what location people have Googled them from.


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BrandYourself is a search engine optimization company that first developed in Syracuse, NY, then relocated to NYC as it grew with a half of million users. People like the product and tell others, says Ambron to Barbuti.

It was season 6, episode 628, on March 20, 2015, of the TV series “Shark Tank” that Ambron presented their company and its services to the sharks on national television. In fact, before BrandYourself aired on “Shark Tank” and refused the offer of host Robert Herjavec, BrandYourself had over $2 million in revenue, says Angela Barbuti, July 31, 2015. The other hosts Mark Cuban, Lori Greiner, Daymond John, and Kevin O’Leary had concerns about the future growth of BrandYourself.

Since the “Shark Tank,” Ambron says, we just about tripled our revenue and have hired more employees, said Barbuti.