When Lori Senecal joined Crispin Porter + Bogusky in 2015, she was tasked with overseeing the global growth and expansion of CP + B. Since then, she has made tremendous success in the company. She appeared on the 2017 list of the Most Creative People in Business. Her influence in the business world is as a result of the compelling success as a global CEO. Let’s look at some of her milestone achievements before joining CP + B.
Who is Lori Senecal?
It is not hard to see why Lori maintains sharp leadership, marketing, and advertising skills. She attended the prestigious McGill University to study a bachelor degree in commerce, with specialization in Marketing and Finance. She immediately developed a sense of creativity and digital innovation, which would propel her to highest roles of business administration and management.
Her recent awards were in 2017, where she appeared among the Top 100 Leaders in Media, Marketing, and Tech. On the same year, she featured on the Top 20 Women in Marketing List and the list of Fast Company Most Creative people in business. See, interview.net.
Career Prior to Joining CP + B
With about two decades of business experience, Senecal started her career at McCann Erickson, a New York-based company, as a co-founder. She would later assume the presidency role of the company in July 2007.
She also worked as the Global Chief Innovation Officer at the McCann Worldgroup from 2006 to 2007, the same time she started her role as President of McCann Erickson, NY.
Among her most prominent positions was at the Kirshenbaum Bond Senecal + partners. The company had been operating for 22 years under the name Kirshenbaum Bond & Partners. Her entry saw the company rebrand to Kirshenbaum Bond Senecal and Partners. Doubling up as a CEO and partner, she was in charge of overseeing the company’s $700 million empire.
Her Role at CP + B
Lori is responsible for the company’s compelling growth. According to Bloomberg, from 2015, she has used her broad base of entrepreneurial and innovation skills to fuel the company’s growth. Indeed her global role has seen CP + B maintain a global appearance with ten international offices. The firm is still expected to continue growing under her leadership. Follow Lori on Twitter.